Ecommerce operations! EXPLAINED.

In the U.S. alone, eCommerce sales are encroaching on $300B. User experience means everything! Sales funnels need to be to the point with as few distractions as possible, but at the same time, merchants need to connect with the consumer to optimize retention.

eCommerce businesses have great strengths and significant weaknesses when it comes to operations. The assumption is that a digital company is cheaper to start and easier to run than tangible stores. Is it?
Today we will discuss the most important segments in e-commerce operations. Let’s go!

Supply chain!
We believe it’s the most important.
If you don’t have products to sell – you don’t exist online!

Planning is the name of the game!
eCommerce operations are directly associated with excellent market research with the ability to grasp digital marketing fundamentally. The objective is to automate both with the tools you need to streamline inventory flow, establish distribution networks, manage financing and cash flow like a pro, run customer service and operate the platform of your choice to maximize capacity.

Support operations can be as straightforward or as complex as you choose to make them.

The supply chain is a pivotal element to inventory flow, cash flow, and the fuel of your store. Use common sense, be wary of product sources from shady vendors, but more importantly, look up consumer reviews and learn from competitors.

To run supply chain operations – use CargoZone! We encourage that :)!!!

Home

Marketing! Let’s grab a piece of the niche!

You need to find your FORTE, try to understand what others did better, and adjust to score your target customer’s taste. You can sniff out your market segment and maintain a fresh brand image with a colorful brand voice. Take advantage of every resource, from paid search (including product listing ads and PPC), SEM and email capture/list building, and forums and networking groups.

Complete marketing operations have a lot to do with automation, but you should have a good understanding of the technical objectives of each campaign. Hire a PPC manager to automate your PPC operations, understand fundamentals like conversion metrics and product listing ads.

Accounting
It sounds boring, but yet, super important!

Ecommerce accounting refers to collecting, analyzing, organizing, and reporting financial data related to business transactions and assets within an eCommerce business. All the financial information that eCommerce entrepreneurs obtain via these procedures are valuable foundations for making future business decisions.
Generally, you will need to,
Categorize all transactions, maintain a business budget and keep on good balance, handle taxes, and distinguish between returns and chargebacks.

Customer service! Be AMAZING or go HOME!

Successful eCommerce operations are hard to achieve. Unfortunately, some brands learn this the hard way and sacrifice their reputation in the process.
Be available, pleasant, and accurate. Customers appreciate honesty more than you think. Just think about yourself and act as you are the customer. That’s a good start.

Our top 3 tips:
1. Reward customers to come back. If they do, you did a great job.
2. Add a tiny gesture they wouldn’t expect. We all like surprises. Good one 🙂
3. Make it personal. Act like every customer is a lifetime customer and engage after the sale with a personal touch. That makes a customer feel good.

See you next soon in CargoZone!