How the Rotal Group gain supply chain efficiency

BY THE NUMBERS:

1. 60% fewer touchpoints & check calls
2. 80% fewer emails
3. avg user saved 90 min/day
4. +100$ savings on avg freight shipment

Overview:
The Rotal Group, founded in 1963 by Bernhard Rosenthal and was the natural continuation of a long dynasty of industrial and technical trading since 1825 by Lipman Rosenthal in Lohrhaupten, Germany.

Today, the Rotal group is a leading manufacturer of gluing, sealing, oils, and lubricants to measuring and control devices, dosing devices, UV equipment, green cleaners, and more industrial products; headquartered in Kfar Sava, Israel, The Rotal Group imports thousands of products a year from its suppliers all over the globe.

From chaos to profound efficiency
With Hundreds of simultaneously moving pieces of inventory, every day counts. The demand for The Rotal Group products got higher and higher as Covid 19 hit the world and disrupted the supply chain globally.

For Rotal, it was even harder to keep control over the supply chain as they have 3 subsidiary companies in the group.

The Procurement & Shipping team was drowned with purchase demands, emails, spreadsheets, and check calls from the other business units that were seeking information and was looking for a solution that will be flexible enough to keep the work methodology as is but still smart enough to add and connect internal+external capabilities & data into the process to allow better decisions based on clean and valid data.

With most of its supply shipping over the air, Flexibility and visibility of the supply chain to manage customer expectations requirements was an ongoing issue for Rotal.

Rotal sought greater visibility & control into the supply chain, driving its accessorial costs to optimize data and performance and reduce the Transportation Goods Price percent for each product.

Through CargoZone’s advanced technology and data analytics platform, Rotal connected all parties in its supply chain and kept them informed in real-time. This afforded Rotal the visibility and control it sought over its inventory, data, and shipments — at both origin and destination.

Driving performance with data
With CargoZone, the Rotal Group has found greater transparency into the in-transit inventory they were looking for, enabling them to move quicker—and smarter. Visibility and real-time notifications have also been game-changers for their sales, customer service & finance team, which can pull timely data and do their work faster and smarter.

See what Rotal’s head of supply chain, Danya Maravich, had to say about us:

“The Board is my favorite feature since it shows the timeline very clearly; instead of losing time searching for information through e-mails, we can see the status of each shipment very easily.
In addition, it is very easily accessible to view shipments for our 3 companies since they are all shown together on the CargoZone board.”

“It’s changed the way we used to work in a more efficient way.
The whole team behind this amazing software are very professional, cooperative and understands the client’s needs, when there is an issue with the software, the team always makes sure to resolve it very quickly”

“Using CargoZone, we manage to reduce our Transportation Cost Percent Avg. and be more cost-effective.
We have also managed to reduce wasted time searching for information in our e-mails and be much more efficient during labor hours”